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Thursday, March 19, 2015

Turn posted a job you might be interested in


Senior Campaign Optimization Manager- NY

Greater New York City Area, US - Marketing and Advertising, Internet


  • Combine data analysis and client feedback to configure, operate and optimize complex campaigns to meet client objectives

  • Lead the monitoring and reporting of campaign performance and proactively communicate any issues

  • Assist with effective campaign strategy and execution through behavior segments targeting using all available data

  • Analyze performance data to investigate hypotheses and to identify meaningful patterns in large, multi-dimensional datasets

  • Use data and analytics to help develop actionable recommendations to maximize campaign success

  • Responsible for results interpretation and suggested actions to improve performance

  • Package actionable performance insights and optimization best-practices for successful programs

  • Become an expert on the use and best practices for the Turn Platform, and offer insights on how to improve campaign effectiveness through deep use of the functionality

  • Work with Product Management and other cross-functional teams to help define features and enhancements to improve the platform

  • Serve as subject matter expert and assist in developing training

  • Educate and train Client Services on how to leverage the Turn platform plus appropriate 3rd party vendor data with a goal of producing effective performance-based programs

No salary provided

Posted March 19, 2015 at 01:01AM from LinkedIn